What is Prioritization?

Definition: Prioritization is the process by which a set of items are ranked in order of importance. In product management, initiatives that live in the backlog must be prioritized as a means of deciding what should be developed next. There are a number of prioritization methods commonly used by product managers, such as:

  • Kano Model
  • Weighted Scoring
  • Opportunity Scoring
  • Value vs. Complexity
  • …and many more

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