Pixel

A 1 x 1 pixel graphic that tracks various events on a webpage. Tracking pixels help inform advertisers on their site engagement by providing insight into where users are coming from (i.e. an organic or paid search, referral website, social ad), how users engage once on the site (i.e. time on site, bounce rate, if they add to cart or purchase) and build targeting audiences based on site engagement.

Does that look Greek to you? Do you need help with your Product, Strategy or Business? I can help, lets talk!