Pay Per Click

The model Paid Search uses for the amount an advertiser owes a Search Engine for each click on a paid ad. The PPC model is auction based and advertisers bid on the keywords they want their ads to show for in the search auction. Once an advertiser wins the auction, their ad shows within the search results. Once a user clicks on that ad, the advertiser must pay the bid price of that keyword’s ad.

-> Does that look Greek to you? Do you need help with your Product, Strategy or Business? I can help, let's talk! <-