Job to Be Done (JTBD)

The jobs-to-be-done framework is a tool for evaluating the circumstances that arise in customers’ lives. Customers rarely make buying decisions around what the “average” customer in their category may do — but they often buy things because they find themselves with a problem they would like to solve. (Source: Clay Christensen)

Does that look Greek to you? Do you need help with your Product, Strategy or Business? I can help, lets talk!