Influencer campaign is a promotion ecommerce brands run together with bloggers or social media influencers. Usually, a special discount is given out to the audience as an insider perk. The influencer may review the product, mention it in an article or simply post pictures with it – depending on your arrangement.
It’s important to track influencer campaigns (use referral links) and the revenue they bring so you know which influencers actually bring you clients. Even more, with Metrilo you can measure which influencer campaign brings the most loyal customers.