Email newsletter is a type of a marketing email that’s sent regularly to subscribers and customers for engagement and keeping your brand top-of-mind. It typically contains more information, updates or entertainment than promotional offers.
Email newsletters are not a must in an email marketing strategy, but they can help for nurturing, conversion, post-purchase engagement and customer retention. If your marketing includes content, an email newsletter will show it off.
Next-level email newsletters are tailored and sent to different customer segments.