Direct-to-consumer (DTC)

Direct-to-consumer (DTC) is a business model of commerce and the fastest growing type of ecommerce. DTC brands most often manufacture their own proprietary products and sell them through a brand website, bypassing distribution chain links and other intermediaries. This means sales and marketing channels are consolidated.

What’s great about direct-to-consumer?

  • The brand controls the whole process and can better guide the customer journey.
  • The brand also owns all the first-party data and does not rely on reporting from partners, distributors and the like. Marketing is more streamlined and data-driven.
  • Communication is more targeted because the brand can reach customers directly.
  • Because of the above, the brand image and customer experience are carefully curated.
  • All costs are more closely monitored and it’s easier to improve marketing ROI.
  • Brand awareness and loyalty are higher as a result of more focused efforts.

Some of the best known DTC brands are Casper, Native, Harry’s, MeUndies, Away.

Does that look Greek to you? Do you need help with your Product, Strategy or Business? I can help, lets talk!