A customer segment is a group of customers with similar behaviors or characteristics that you filter for marketing purposes. The idea is to engage the different segments in a more relevant, tailored way for maximum results.
Some customer segments most ecommerce stores identify are:
- VIPs
- Sale shoppers / deal hunters
- One-timers
- Cart abandoners
- Blog readers
- Customer who brought a friend
- Heavy coupon users
- Segments by location/ need/ preference/ category they shop