Customer segment

A customer segment is a group of customers with similar behaviors or characteristics that you filter for marketing purposes. The idea is to engage the different segments in a more relevant, tailored way for maximum results.

Some customer segments most ecommerce stores identify are:

  • VIPs
  • Sale shoppers / deal hunters
  • One-timers
  • Cart abandoners
  • Blog readers
  • Customer who brought a friend
  • Heavy coupon users
  • Segments by location/ need/ preference/ category they shop

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