Customer loyalty is the phenomenon of customers coming back to your store to shop repeatedly. It is due to satisfaction with the products and service, plus a feeling of belonging – they identify with your brand values and the lifestyle the products offer. Customer loyalty is nurtured through a product-market fit, where you reach your ideal customer, a pleasant shopping experience, meaningful engagement and retention stimuli.

Customer loyalty is very valuable because:

• It guarantees stable sales to returning customers without marketing costs
• You can rely on word of mouth referrals
• Happy customers leave positive reviews
• Return customers spend more, convert more easily and cause less trouble because they know the brand’s terms, sizes and so on.