Buying process

The buying process is the stages that a buyer encounters on their journey to find a solution and buy a product. The buying process can be broken down into more specific stages, but they are all grouped into three main steps:

  1. Awareness: the customer identifies their problem and seeks to understand it.
  2. Consideration: the customer does further research to find a way to resolve their problem and considers their options.
  3. Decision: the customer decides on a solution.

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