BANT framework

BANT is an acronym used when sales representatives are qualifying leads.

B = Budget: determines if the business has the budget to purchase the solution
A = Authority: identifies key decision-makers in the business
N = Need: verifies that the business has a real need for the solution
T = Time: checks if the business is likely to make a timely purchase

Sales representatives use BANT to help them decide whether or not a prospect is qualified, meaning they are worth pursuing.

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