Subject: Remind Your Ambassadors Before the Big Day

Check in with your supporters the week before Giving Tuesday to remind them about your Giving Tuesday Ambassador Program. To make their setup swift and easy, provide them with the link to your organization’s crowdfunding page and the email and social media attachments you included in your initial invitation. That way, everything they need to get started is in one place and at the top of their inbox.

In addition to email and social media collateral, you should also consider letting your supporters know how many ambassadors have created crowdfunding pages so far, and how many more you’d like to recruit by the big day in order to help you reach your overall Giving Tuesday goal.

Send a final push the morning of Giving Tuesday. On Giving Tuesday, engage with your ambassadors by retweeting, sharing, and liking their posts as they champion your campaign throughout the day.

On Giving Tuesday, engage with your ambassadors by retweeting, sharing, and liking their posts as they champion your campaign throughout the day.

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