Subject: 9 Key Changes in the Evolution of Customer Support

HAS YOUR SUPPORT STRATEGY EVOLVED?

The days where companies waited for a customer to call in with a specific problem to get it fixed are long gone. Instead, with customers’ heightened expectations and increasing familiarity with technology, support has a unique opportunity to become more influential in customers’ evaluation of products and, therefore, of the brands behind them.

We at [your-business-name] have highlighted some of the key changes that reflect the evolution of connected support:

– Brands delivering proactive support when, where, and in the form the customer prefers
– Support teams having access to smart, contextual guidance via modern, easy-to-use software
– Support organizations becoming the primary point of contact for upgrading and up-selling customers

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