We are entrepreneurs, creatives and engineers, who had many first hand successes and failures in solving business problems. We help you better understand the new emerging consumer and explore new business models and market opportunities starting from your core business.

We approach Strategy from a different perspective. Strategy is more about setting priorities and consistently pursuing them rather than developing complex long-term plans which by the way never work in always changing environments. Instead we believe that a company’s culture and vision can work as the long-term compass for business success and transformation. Everything we do is experience first. Either it’s a physical or a digital challenge, we always add our design thinking to fine-tune the experience to the very last detail. 

We believe there is a magic feeling in building digital products. Realizing that you offer something valuable to the world, helping others work better, simpler and more efficient. 

Either this is an app or a tool you didn’t know you needed, we build digital products to help you elevate your customer experience or optimise an internal process using technology and great design. From a digital platform that automates formerly manual, soul-draining processes, to a tool that catches your team’s engagement and happiness, we aim to address both to your customers and your employees. Building great products means we research, ideate and get quickly to MVPs (Minimum Viable Product). We test with early users fast, we adapt even faster and we go live at lightning speed.

Nowadays, analytics became a synonym to Google Analytics but the reality is a lot beyond that. Advanced analytics is everything from measuring pageviews or users, to attributing traffic coming to your site, measuring visitor’s journey and experience, monitoring them while converting into something valuable for your business. Data is about Measure, Store & Retrieve, Analyze and Activate eventually.

Numbers are the easier way to lie, so the challenge is to analyze those numbers and define those that will actually assist your company to grow. The basic of an analysis is the monitoring of how the user interacts with your product. To monitor growth, we track a conversion on a website, a completed sale on an e-commerce site or a completed lead generation form. But those are the result. We also measure and analyze smaller engagements such as a newsletter sign up or a user watching a product video, interacting with a new launch and much more. 

It is important that the website fulfills our main purpose, which is to capture as many MQLs as possible and convert them into customers. The first stage consists of implementing the right tools that we will need in order to analyze the current business and create a baseline. This stage will give us all the information needed in order to pinpoint where the loopholes are in every stage of the funnel and where we lose customers/traffic.

After understanding how customers are behaving (and this is not only analytics), we will undertake a list of experiments to correct each loophole and minimize any frictions that may occur on the funnel. We are also going to implement several hooks that will make sure we achieve our goal of customer acquisition via referrals. In addition to that, we will work on the way the content is presented on each page, to make sure that it is understandable and easy to consume.

Creating automated email flows will allow us to be more efficient in our digital marketing actions and build the ground for a continuous and segment-based communication, converting as many users as possible to clients. Marketers need to get their messages to stand out in a crowded inbox. We give you the power to extend your marketing beyond the inbox.

Email marketing includes personalized email flows for increasing returning customers, ask for feedback, promote deals and of course build a better product onboarding. As part of our Growth Hacking Series, we use tools for list building & drip campaigns in order to qualify leads and boost online traffic and sales. Our informed approach to email marketing, helps our clients produce smart and effective email campaigns. We establish strategy, execution, email templates, and automation programs so our clients have a successful campaign today and the tools to reproduce it.

By reaching out to audiences, a company can end up converting new customers and increasing brand awareness. Outreach is more associated with outbound marketing than inbound marketing because outreach focuses on approaching leads and convincing them to perform an action, whereas inbound marketing attracts leads to you.

Outreaching is not about building links or acquiring clicks. It’s about building relationships thus as for every relationship you need to know what you are doing for an optimized conversion. Preparation is king. Velocity is important while executing, But while preparing, you need to take your time and have a lot of steps back to reconsider what’s the best approach. Remember, outreaching may go massively but you have only one chance with each individual, Don’t waste it.